Google’s LSA and Google Guarantee Revolutionizing Local Marketing

LSA provides many advantages to contractor business owners and consumers alike. For businesses, the promise of a flat fee paid per lead should be music to their ears. Currently, Google charges $25 per actual job quote — not just clicks!

Consumers can enjoy the confidence of seeing reviews and third-party verification for each entry displayed. They also get a guarantee, backed by Google, that the job will be performed correctly. Otherwise, they can get the total cost of the service refunded, up to $2,000.

 

Google's LSA

While Google Local Service Ads may seem like an unremarkable combination of AdWords and Google Maps services, the consequences are actually much more significant for service-based businesses.

Why? Because no one looks in the Yellow Pages for services anymore, especially not if they’re driving around town. 97% of people look up local business services online when they need something. Seeing a mixture of positive reviews, prominent search results placement and a guarantee of service quality can all dramatically reduce the time needed to find and book essential services.

Consequently, being displayed on Google LSA will help local businesses win more customers and provide them with a huge competitive advantage. As the program expands to encompass other industries, all business owners should be eager to get onboard at the ground floor.

How Do Google Local Service Ads (LSA) Work?

Google's LSA

There are a few essential things to know about Google LSA.

  1. The program only applies to certain home-oriented service industries in certain markets. Current industries available for LSA include:  Plumbers, Locksmiths, HVAC technicians, Electricians, and Garage Door Specialists. More industries could soon be on the way! The program is currently available in 17 cities and will expand to 30 metro areas by the end of 2017.
  2. These are paid advertising slots. Your company must opt-in and sign up with the service in order for your company listing to be eligible for display.
  3. Participation requires verification. Google wants to assure search users that your business is legitimate, so they will work through third-party verification services to establish your credibility and quality as a contracting business. Verification takes about two weeks to process.
  4. Customer reviews are displayed. Consumers generally expect 4-star reviews or better.
  5. Each LSA listing links to a business profile. This profile displays relevant information about your business, including qualifications like trade certifications.
  6. Users will be able to place a call or request a quote directly in search. Businesses are charged a flat rate only for these direct leads generated, not just clicks or views. The current rate is $25 per lead.
  7. Anyone not satisfied with your services will be eligible for a refund, backed by Google. Details on this program are scant, but we predict it will be similar to a performance bond. Google may potentially turn around and request money from the business owner and could penalize their ranking, too. We will update these speculations with actual details as they emerge.

Why Are Google Local Service Ads So Important?

Google's LSAGoogle’s LSA program is a direct response to two needs.

On the business side, businesses needed a streamlined way to get their services in front of an audience of search users. Channels like AdWords tend to have lower performance compared to Google “three-pack” map listings, so now paid advertising businesses can benefit from hyper-local placement at the top of search engine results pages (SERPs).

For consumers, they needed a way to cut through the noise and not get scammed. Searches like “Locksmith in Gwinnett, Georgia” most often seek to book a service in response to an immediate need. No one wants to go through a third-party lead generation service or get deceived by an illegitimate service provider. Google Guaranteed businesses provide them with added trust and, more importantly, a money-back guarantee to give them 100% confidence.

All these factors combine to create a powerful formula for online lead generation. Having your business displayed as part of the LSA results at the top of the SERP gives you privileged access to potential customers. A guaranteed cost-per-lead also gives businesses predictable marketing costs that sit as a set percentage of business generated, providing easily measured ROI.

Altogether, LSA will revolutionize the way people find and book essential services for their home.

Need Help Setting Up Google Local Service Ads or Improving Local SEO?

Google's LSA

Getting onboard with LSA and raising your chances of being a top listing requires careful planning. You must cultivate good reviews through online reputation management, optimize your Google My Business entries, and maintain contact with leads who request quotes but ultimately do not book.

In short, LSA success requires a well-oiled digital marketing machine that fires up any time someone searches for your business.

Get everything you need to find success on LSA together when you contact Optimized Scribes today.

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Local Search Optimization: Understanding The Basics

Taking a moment to improve your business’s online presence increases the chances of you getting found by local search engine users, which in turn brings you new business.
87% of people who own smartphones use a search engine to find information on goods and services each day. 50% of people who find a local business related to their needs will then visit a store in their community within the next 24 hours. As you can see, getting found in local search matters a lot!
But how can you be sure that you appear on the first page of Google when people type keywords related to your business into their search? Using local search engine optimization (Local SEO) practices improves your ability to appear on the local Google map results and the standard search results.
Ready to get started today? Locally based businesses can use the following quick yet effective SEO strategies to improve their rankings, get found by more people and get more business coming through their doors.

local seo

CREATE A POSITIVE USER EXPERIENCE ON YOUR WEBSITE

You should always put effort and care into the design of your business website. For instance, ensure that all the needed links are easy to find and that people can get critical information as quickly as possible. /

Ideally, you will also have several pages of information worth digging into that can encourage people to stay on your site and learn a little bit more about your business.

What does a great user experience have to do with search engine ranking? Simple. Google tracks how people act on a website after they click on a search engine listing. Factors that can influence your ranking include:
  • Bounce rate — How many people click the “back” button after looking at just one page
  • Time on site — How long people spend on your site overall
  • Page views — How many pages someone looks at after clicking through search engine results
The key to ensuring you have a good site experience that encourages people to spend more time is to test and get feedback. Ask others for their opinion, or offers customers a coupon if they fill out a survey. Then, build out your content so that people have more to enjoy with each online visit.

USE RESPONSIVE DESIGN AND A FAST WEB HOST

People’s experience on your site also has to do with the way it looks and functions. You will need to use responsive design, for example, so that people with different sized screens can all enjoy a similar, high-quality browsing experience. A large portion of your traffic is likely to come from mobile devices, after all, so you want them to be able to see everything without too much pinching and pulling.
Another factor that affects site experience is how long it takes for your pages to load. There are many things that can slow down your page load speed, including having too large of image file sizes or having your site connect through a redirect.
You can get your site tested both for its responsive design and its page load speed to get tailored suggestions on how to improve.

USE THE RIGHT KEYWORDS ON YOUR SITE PAGES

Your business likely has a few keyword phrases it wants to appear in search engine results next to. For instance, a local hardware store would want to rank when someone searches for “hardware store in Duluth, GA.”
Search engines actually have pretty sophisticated ways to connect these phrases to semantically similar information on your site, like the phrase “hardware in the Duluth area.”
That said, it never hurts to have a few exact matches for priority keywords on your pages. Having descriptive page titles or headers using keyword variations is incredibly important.
You will also need to use meta descriptions that encourage people to click on your search engine listing while using keyword signals for the search engine itself.

CREATE GREAT CONTENT

Every page you write for your website should be engaging and informative. Let the personality and motivating values for your brand shine through in the words you write.
After improving your main site pages, you should regularly add updated content on your site’s blog section. Updating your site with new content gives Google an excuse to review it and potentially shift its ranking potential.
Using keyword phrases in your content also helps flesh out your connection with certain search queries. For instance, a hardware store writing a blog about “The Best Paint Colors for Your Guest Bathroom” could use keyword phrases like “buy interior paint in Duluth” to help their ranking.

CLAIM YOUR GOOGLE MY BUSINESS PAGE

Your Google My Business listing is used to display business information in relevant search results on both Google Search and Google Maps. It uses information you complete along with information found on your website to tell search users about your business.
For instance, if you use the right Schema markup for NAP (name, address and phone number) and business hours, the information will display right in search results, encouraging people to call you or decide when to visit.
Claiming your page makes the information more accurate and complete, increasing your odds of obtaining a higher ranking.

FIND LOCAL LINK CITATIONS

Every link pointing back to your website helps boost your search engine ranking factors a little bit more. You can start claiming easy links on sites like Yelp, Angie’s List and your local Better Business Bureau to get started. Then, you can reach out to local blogs, news sites and other publishers to get guest post credits that include links to your site. Don’t forget local business directories and industry specific websites.
Building out a steady collection of citation links is one of the most effective strategy for boosting your search engine ranking.

POST ON SOCIAL MEDIA

Experts have mixed opinions on whether social media directly influences search engine rankings. However, social media pages can drive traffic, help you build citations and serve as an extra page for search engines to find when relevant keywords are used.
Simply put: having an active, engaged audience on social media can help benefit your other digital marketing goals in synergistic ways.

GET ONLINE REVIEWS

Reviews linked to your Google My Business page can help boost your ranking.
When someone searches for a popular business category, like “Mexican restaurants in Memphis,” Google will typically favor those with active positive reviews over those without.
Encourage customers to write reviews with every purchase. If you can identify your top 20 favorite customers you know by name, for instance, reach out to them directly for a review. Give people a direct link on your site to your preferred review source so that they have just a few steps to take.
Keep in mind that most people would love to voice their opinion, but the more work they feel they have to do, the less inclined they are to do it! Make the process easy, remind them often and connect review requests with a positive experience to build up both your review rating and your local search ranking.

IMPROVE YOUR LOCAL SEARCH ENGINE RANKING WITH OPTIMIZED SCRIBES

Optimized Scribes has experience helping businesses of all sizes get found more easily in local search, including small businesses like yours!
Become the star of your local community and increase your visibility exponentially when you take a look at our local search optimization packages today.

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The Advantages of Working with an Expert Article Writing Service

Catching the focus of targeted visitors counts primarily on the quality of post available on your internet site. Your short article must be engaging, useful as well as well-written to have any opportunity of converting visitors to buyers. However, while businesses can handle the job by themselves, it calls for a large amount of investment. One of the most effective means of getting premium quality post cheaply is contracting out to a professional article writing service.

Consultants, web sites and also agencies will deal with all your short article writing needs. From post to white papers to books, if there is something you need composed, they can compose it for you for a specific cost. They have a pool of seasoned and skill writers to assist you create the high quality article you require. Assume these services aren’t for your business? Possibly the variety of advantages they offer could alter your mind: – atlanta search engine optimization company

Improved Internet search engine Rankings

Hiring a specialist article writing service will certainly ensure your site attains high positions in the online search engine results, which, allow’s face it, may not have been feasible or else. By including useful and also useful post to your site, an expert article writer will not only attract site visitors, however also online search engine spiders. This boosts your online search engine rankings significantly, which means you enjoy all the direct exposure.

Convenience of Automation

When you work with an expert write-up writing service, you have a computerized system for post production. They will give you a high quality article on a constant basis, well within your given target dates. Thus, this gets rid of the have to bother with handling your personal post. If your existing post is not up to the mark, purchasing write-up writing services is definitely worth their while.

Large Industry Experience

Another common benefit of these services is you will certainly recognize without a doubt your article is being created by writers with years of experience. Their experience enables them to comprehend your target market, the best ways to research topics and the various methods to produce the maximum buzz for your internet site. Nonetheless, to guarantee you get this, take your time to find the ideal article writing company for your writing requirements.

Increases Exposure

You merely can not acquire exposure in internet search engine rankings without optimum key phrase density in your article. Article writing professionals have an eager eye on the present trends and search phrases, as well as will include them to your write-up in a significant as well as relevant way to get your site more exposure. That’s why short article writing services are so useful. They recognize all the technicalities, whereas the average Joe can forget about keyword placement and density, which in turn harms your internet search engine rankings significantly. – atlanta social media company

As you could see, although hiring professionals comes with specific expenses, the wide range of benefits used by their useful services make it worth the financial investment. So, do you need high quality short article for your internet site? Get in touch with your closest call writing company currently!